Market Perspective
  •  11/19/2021

Annuity Sales Are Rebounding…Are You Keeping Up?


More than 80% of financial professionals we surveyed use annuities with their clients.1 Want to know more about the data and tools so many professionals are using to compare investments and make decisions in an evolving industry?

Following a year of record growth for our insurtech platform, we analyzed platform activity and surveyed financial professionals to give you a closer look at 2021’s most relied on tools for navigating a growing market. We found, for example, that 70% of clicks by users in the SIMON Annuities Marketplace in the first 10 months of 2021 were related to structured annuities, a fast-growing segment in the industry where the need for analytics is great.

Plus, with much appreciation to our clients for their feedback and demand, we share an inside look at the exciting line-up of innovative tools and features coming to SIMON in 2022!

If you are a financial professional with access to annuities on SIMON, you can locate our 2021 Annuity Insight Report within the Learning Center. Need help logging in? Contact

Don’t have access to the SIMON platform but want to learn more? Discover additional resources:

  • Annuities can offer choice and personalization in pursuing financial security in retirement. How do they work, and how do you sort through a large and diverse marketplace for appropriate solutions? Read more in our “Getting Started with Annuities” infographic.
  • Structured annuities are one of the newest and fastest growing segments in the marketplace. They are gaining attention for their use as a risk-management strategy that can offer some potential for market growth with reduced risk on the downside. Learn more about how they work and where they fit in an overall investment strategy in our latest video.
  • With the availability of so many flexible features, the annuity market offers diverse investment solutions for a range of objectives. Dive in to the four main types of deferred annuities in our “Markets Insight” articles on Fixed Annuities, Fixed Indexed Annuities, Structured Annuities, and Variable Annuities for an overview on benefits and considerations and to learn about how they work.
  • Follow us on LinkedIn, Twitter, and Instagram for our latest partnership announcements, industry insights and market perspectives, and peek into our own cultural initiatives. If you’re a financial advisor, click Connect with Us to request a demo of the SIMON platform, and if you’re an investor, ask your financial advisor about SIMON.

Say any time with questions or feedback. With tools and analytics to help manage portfolio risk with confidence, SIMON helps financial professionals stay informed on risk-managed and alternative solutions, so they can stay focused on their clients.

1SIMON Survey conducted between Aug 16-Oct 5, 2021 and includes responses from 534 Financial Professionals across 25+ broker-dealers

Views expressed only represent the current views of the author as of the date appearing on this material, and are not those of SIMON Markets LLC, unless otherwise expressly noted. This is not intended to be an offer or solicitation to purchase or sell any security or to employ a specific investment strategy. This material is intended as general background information, for educational purposes only, and should not be used as a primary basis to make a decision to purchase an annuity contract. This material is being provided for informational purposes only and does not take into account any specific investment objectives or financial situation of any investor. The information is not intended as investment advice and is not a recommendation about managing or investing retirement savings. Actual structured annuity contracts may differ materially from the general overview provided. The crediting strategy illustration is hypothetical in nature, does not reflect actual investment results, and does not guarantee future results.

Prior to making any decision with respect to an annuity contract, purchasers must review, as applicable, the offering document, the disclosure document, and the Buyer’s Guide which contain detailed and additional information about the annuity. Any annuity contract is subject in its entirety is to the terms and conditions imposed by the Carrier under the contract. Withdrawals or surrenders may be subject to surrender charges, and/or market value adjustments, which can reduce your contract value or the actual withdrawal amount you receive. Withdrawals and distributions of taxable amounts are subject to ordinary income tax and, if made prior to age 59½, may be subject to an additional 10% federal income tax penalty. Structured Annuities are not FDIC-insured. All references to guarantees arising under an annuity contract are subject to the financial strength and claims-paying ability of Carrier. This does not constitute legal, accounting or tax advice, and the recipient should consult with his or her legal, accounting or tax adviser regarding the instruments described in this material.

©2021 SIMON Markets LLC. All Rights Reserved. | 2021.11
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