Press Release
  •  3/18/2021

SIMON Expands ETF Footprint by Adding First Trust Target Outcome ETFs® to the SIMON Platform

First Trust’s Target Outcome ETFs® are now available to financial professionals leveraging SIMON’s centralized platform for risk-managed solutions

SIMON Markets LLC (“SIMON”) announced today they have expanded the suite of ETF offerings available on SIMON’s platform to include First Trust’s Target Outcome ETFs®. Celebrating its 30-year anniversary, First Trust Advisors L.P. (“First Trust”) is currently the second largest provider of actively managed funds in the U.S. As one of its newer exchange traded offerings, First Trust’s Target Outcome ETFs® have quickly grown to over $1.6 billion, as of the end of last year.

First Trust’s Target Outcome ETFs® are actively managed exchange-traded funds that seek to provide targeted exposure to underlying ETFs, while providing predetermined investment outcomes that can remove some of the uncertainty associated with investing. First Trust is initially offering buffered ETFs tied to SPY, QQQ, and EFA in SIMON’s ETF Marketplace, with additional offerings in the pipeline. A buffered ETF provides a balance of upside performance potential with a downside buffer.

The addition of the First Trust Target Outcome ETFs® on the SIMON platform helps simplify workflows for financial professionals incorporating defined outcome ETFs into client portfolios, allowing them to leverage SIMON’s digital platform to learn about, analyze, and invest in defined outcome ETFs as this asset class continues to gain attention in the risk management world as a flexible way to manage volatility.

“SIMON is thrilled to align with First Trust and add their Target Outcome ETFs® to the platform,” commented Joseph Giordano, Chief Business Development Officer of SIMON. “First Trust and SIMON have a similar mission, which is to empower financial professionals to better serve their clients through trusted products and services. First Trust will provide the offering, and SIMON will provide the data and analytics to support those offerings and make them easier for financial professionals to manage long-term.”

“We are gratified by the increasing number of investment advisors that have embraced Target Outcome ETFs® for their clients and we believe the SIMON platform will be an effective tool for them to access and learn more about this growing suite of investment products, which is among the fastest growing in the Target Outcome Investments/defined outcome space,” said Ryan Issakainen, CFA, ETF Strategist at First Trust. “Our goal at First Trust is to provide high-quality, innovative tools for investment professionals and we believe expanding our reach through SIMON’s innovative platform falls in line with First Trust’s mission to help financial professionals seek to accomplish their clients’ investment objectives.”

SIMON specializes in an innovative, modern approach to education and analytics for structured investment, insurance, and ETF solutions, delivering an end-to-end experience with in-depth learning, marketplace, and lifecycle management tools designed to better enable financial professionals to help clients accomplish their life and legacy goals.


An award-winning fintech company, SIMON is committed to transforming the digital experience for financial professionals, enabling them to better serve their clients. SIMON’s intelligent and innovative platform delivers an end-to-end digital suite of tools to more than 85,000 financial professionals, who serve more than $3 trillion in assets, empowering them with on-demand education, an intuitive marketplace, real-time analytics, and lifecycle management. With a focus on reshaping the advisor experience, SIMON is setting new industry standards, simplifying the complex, and delivering structured investment and insurance solutions, as well as defined outcome ETFs, to investment professionals, centralized within one unique ecosystem.

For more information about SIMON, visit and follow the company on LinkedIn. Securities products and services offered by SIMON Markets LLC, a broker-dealer registered with the SEC, Member FINRA / SIPC. Annuities and insurance services provided by SIMON Annuities and Insurance Services LLC.

About First Trust

First Trust is a federally registered investment advisor and serves as the funds’ investment advisor. First Trust and its affiliate First Trust Portfolios L.P. (“FTP”), a FINRA registered broker dealer, are privately held companies that provide a variety of investment services. First Trust has collective assets under management or supervision of approximately $174 billion as of January 31, 2021 through unit investment trusts, exchange-traded funds, closed-end funds, mutual funds and separate managed accounts. First Trust is the supervisor of the First Trust unit investment trusts, while FTP is the sponsor. FTP is also a distributor of mutual fund shares and exchange traded fund creation units. First Trust and FTP are based in Wheaton, Illinois. For more information, visit  First Trust is not affiliated with SIMON.

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