Press Release
  •  1/7/2020

SIMON Markets LLC Expands InsurTech Platform; Introduces Great American Life as Second Carrier to Deliver Annuity Products to Market

SIMON Markets LLC (“SIMON”) is pleased to introduce Great American Life Insurance Company® (“Great American”)—a leading provider of annuities in the U.S.—as the second insurance carrier to offer products on SIMON’s new annuities platform for wealth managers. With the belief that sophisticated tools don’t need to be complex, SIMON recently launched its InsurTech platform for annuities to reshape how advisors use annuities for retirement planning in today’s digital world. The new partnership is an exciting and natural next step to expand offerings available on SIMON’s platform, which sits on the desktop of more than 30,000 financial professionals who serve more than $3 trillion in assets.

With the addition of Great American, advisors on SIMON’s platform gain access to a selection of innovative solutions, supported by the depth of analytics they seek to effectively serve their clients. Great American’s annuity offerings—including fixed-indexed annuities and structured variable annuities—provide a unique solution for managing financial risk.

Joe Maringer, Great American Life’s National Sales Vice President, played an integral role in the development of the new partnership.

“SIMON has demonstrated its leadership in the structured investments space with cutting-edge technology and the delivery of an end-to-end solution that it is now bringing to annuities,” said Maringer. “Providing financial professionals with a unique solution for the ever-growing retirement planning needs of their clients is a vision Great American shares.”

Jason Broder, CEO of SIMON, commented: “This new partnership highlights Great American’s forward-thinking focus on product education and client-advisor transparency, and is a natural next step in SIMON’s efforts to radically simplify wealth management. Ultimately, we aim to create a more robust market structure for the entire industry—reducing complexity and increasing transparency so advisors can focus on running and growing their businesses with differentiated, leading-edge technology.”

About SIMON Markets LLC

An award-winning fintech company, SIMON is committed to transforming the digital experience for financial advisors, enabling them to better serve their clients. SIMON’s intelligent and innovative platform delivers an end-to-end digital suite of tools, empowering advisors with on-demand education, an intuitive marketplace, real-time analytics, and lifecycle management.

With a focus on reshaping the advisor experience, SIMON is setting new industry standards, simplifying the complex, and delivering structured investment and insurance solutions to investment professionals, centralized within one unique ecosystem.

About Great American Insurance Group

The annuity operations of Great American Insurance Group (GAIG) offer retirement solutions through the sale of traditional fixed, fixed-indexed and variable-indexed annuities in the retail, broker-dealer, financial institutions, registered investment advisor and education markets. Annuity subsidiaries include Great American Life Insurance Company® and Annuity Investors Life Insurance Company®. GAIG’s roots go back to 1872 with the founding of its flagship company, Great American Insurance Company. The members of GAIG are subsidiaries of American Financial Group, Inc. (AFG). AFG’s common stock is listed and traded on the New York Stock Exchange under the symbol AFG. AFG is a Fortune 500 Company with more than $65 billion in assets. Learn more at

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