Press Release
  •  12/5/2019

SIMON Markets LLC Launches InsurTech Platform for Annuities and Partners with Prudential to Deliver First Annuity Product to Market

SIMON Markets LLC (“SIMON”) today ­­announced that it has expanded its digital platform to empower financial professionals to navigate the multifaceted world of indexed annuities to better serve their clients. Partnering with Prudential, SIMON is reshaping how financial professionals use annuities for retirement planning. The first product is Prudential’s PruSecure®, a fixed indexed annuity. SIMON sits on the desktops of more than 30,000 financial professionals who serve more than $3 trillion in assets.

SIMON’s in-depth education increases transparency of the multiple features inherent in annuities so financial professionals can better communicate and guide their clients’ retirement decisions. In addition to providing annuity contract information, the SIMON Marketplace contains leading-edge analytics that allow professionals to understand performance and efficiently allocate across available crediting options. These customized tools enable professionals to engage in long-term financial planning based upon their clients’ unique risk profiles and investment horizons.

“Our mission is to give financial professionals the tools needed to provide effective risk managed solutions to their clients. SIMON’s technology, including its analytics and education, provides a basis for financial professionals to evaluate and recommend retirement solutions,” said Jason Broder, CEO of SIMON. “We are excited to combine Prudential’s PruSecure® fixed indexed annuities with the dynamic functionality of the SIMON platform. We are proud to be partnering with Prudential, a true industry leader.”

“The SIMON platform aligns closely with Prudential’s goal to bring innovation to the annuities market,” said Kathy Leckey, Head of Strategic Distribution for the Individual Solutions Group at Prudential. “SIMON has provided financial professionals with unique tools and educational resources using a very intuitive platform for the structured notes business for years. Bringing the same type of access to more financial professionals in the annuity space is a key priority for us.”

About SIMON Markets LLC

An award-winning fintech company, SIMON is committed to transforming the digital experience for financial professionals, enabling them to use risk managed solutions to better serve their clients. The SIMON platform was originally launched in 2018 to address the needs of advisors serving clients with structured investments. SIMON’s intelligent and innovative platform delivers an end-to-end digital suite of tools, empowering advisors with on-demand education, an intuitive marketplace, real-time analytics, and lifecycle management.

With a focus on reshaping the advisor experience, SIMON is setting new industry standards, simplifying the complex, and delivering structured investment and insurance solutions to financial professionals, centralized within one unique ecosystem.

About Prudential Financial

Prudential Financial, Inc. (NYSE: PRU), a financial services leader, has operations in the United States, Asia, Europe and Latin America. Prudential’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. In the U.S., Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit

PruSecure® is issued by Prudential Annuities Life Assurance Corporation, a Prudential Financial company. Prudential Annuities Life Assurance Corporation is solely responsible for its own financial condition and contractual obligations.

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